Amazon Whispercast is a free, self-service tool designed to help organizations manage the distribution of content to their Fire tablets, Kindle devices, and Kindle reading apps.
USER ACQUISITION STRATEGY
I helped Amazon re-launch Whispercast with new designs, iconography, and visuals. I also developed responsive emails, integrated them into the Marketo platform, and helped A/B test and fine-tune messaging for the best ROI.
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